Versatile Digital Product Designer with extensive experience across a wide range of industries, including Television, Advertising, Telecommunications, Sport, Hospitality, and Betting. Throughout my career, I have consistently demonstrated my ability to lead design initiatives on high-profile projects for renowned brands, delivering innovative and impactful solutions.

My expertise lies in User Experience and User-Centred Design principles, underpinned by a deep understanding of how to manage and grow Product Design teams effectively. This includes overseeing leadership responsibilities such as strategic road mapping, budget planning, mentoring, setting objectives, conducting appraisals, and facilitating ongoing training and professional development.

I am a strong communicator and a collaborative team player, skilled in creating and maintaining comprehensive design systems, as well as developing wireframes, prototypes, and thorough specification documentation. My approach is always guided by a commitment to best practices, including adherence to accessibility standards and the delivery of responsive web solutions. In addition, I am proficient in a broad array of industry-leading digital design and UX software tools, with substantial experience working in Agile environments and alongside multidisciplinary teams to drive projects from inception to successful completion