Leading Design.
Delivering Impact.
With over twenty years of experience leading design at scale, I build and mentor high-performing teams that sit at the very centre of product strategy. My work focuses on transforming dense business objectives into elegant, intuitive digital products that users love and that actively drive commercial growth.
Design operations
Building the engine that powers the product from Design System governance to cross functional workflows, optimising for speed and efficiency while maintaining high standards.
People & Culture
Define leadership through the quality of the team by hiring top talent and fostering healthy environments. Focus is on creating career frameworks that drive professional growth and empower designers.
Design strategy
Focus on aligning design roadmaps with Product KPIs to translate vision into execution, ensuring design serves a commercial purpose and contributes to measurable growth across the suite.
GALLERY
V by Vodafone
V by Vodafone was an innovative consumer IoT ecosystem designed to simplify smart tech allowing everyday users to connect, track, and manage smart home devices.
GALLERY
MyTrips
Designed to inspire destination choice, allowing users to source holidays based on budget, travel style, and weather with features such as integrated dynamic fare tracking.
IMPACT
ITV Media redesign
Project to refresh ITV Media, the network’s commercial arm, which serves everyone from global brands to local independents offering tailored advertising opportunities.