Leading Design.
Delivering Impact.
With over 20 years leading design at scale, building high-performing teams that translate complex product strategies into elegant, revenue-driving experiences.
Design strategy
Focus on aligning design roadmaps with Product KPIs to translate vision into execution, ensuring design serves a commercial purpose and contributes to measurable growth across the suite.
Design operations
Building the engine that powers the product from Design System governance to cross functional workflows, optimising for speed and efficiency while maintaining high standards.
People & Culture
Define leadership through the quality of the team by hiring top talent and fostering healthy environments. Focus is on creating career frameworks that drive professional growth and empower designers.
IMPACT
ITV Media service refresh
This project details the refresh of ITV Media, the network’s commercial arm. Serving everyone from global brands to local independents. ITV Media offers tailored advertising opportunities across the network.
GALLERY
V by Vodafone
V by Vodafone was an innovative consumer IoT ecosystem designed to simplify smart tech. By utilising cellular networks instead of Wi-Fi, it allowed everyday users to connect, track, and manage smart home devices.
